A choice your prospect can't refuse.

A choice your prospect can't refuse.

Everybody does network marketing every day, but they just don't get paid for it.

We constantly recommend restaurants, music CDs, movies, places to go shopping, and even places to take vacations. Recommending and promoting is in our blood.

That means every prospect you talk to does network marketing, right?

So why not give your prospect a choice he can't refuse?

Simply say:

"You already do network marketing every day. You can get paid for it ... or you can continue doing it for free. The choice is up to you. And if you choose to continue doing it for free, that's okay. Charity work is good. It makes the world a better place."

And then let your prospect decide.

Big Al

What your prospect really wants to hear.

What your prospect really wants to hear.

Bill Jayne says it all in this famous quote:

"It doesn't matter what you're selling. Your direct marketing should never be about the product. It should always be about the prospect."

How much of your current opportunity presentation is about your company, products, and compensation plan?

How much of your current opportunity presentation is about your prospect?

Great recruiters know that their presentation should be about the prospect's favorite subject: the prospect.

If your presentation is 100% about your company, products, and compensation plan ... think about including more about your prospect. It works.

Big Al

Two great words ... "which means"

Two great words ...

I did a webinar for FortuneNow.com members on creating a personal networking group. One of the skills to master is how to describe our business or product in a way that the prospect will understand.

We get excited about the hype, the research, the big names and our jargon, but what do those really communicate to the prospect? Usually, not much.

If you have big words or vague descriptions, use these two magic words:

"which means"

And now we are forced to explain our offer in better words.

Here is an example:

Distributor: "Our anti-oxidizing molecule coating laminating technology patent is awesome. You have to try this for 30 days."

Now, let's try it again using those two magic words:

Distributor: "Our product has an anti-oxidizing molecule coating laminating technology patent, which means these special ingredients go right to the brain, helping your grandchild be the smartest kid on his street."

So what are you saying that is not clear to the prospect? How about adding "which means" after some of these words:

* residual income
* matching bonus
* downline
* upline
* Senior Supervisor
* unencumbered volume
* distributor

Try it, and enjoy.

Big Al